Equity Analysis

 

An example of one type of content would be Equity Analysis. We propose an initiation coverage piece (target to be completed in January) to be distributed according to the details below. A few market updates will be issued as VERB completes notable acquisitions, rolls out new products, has a great earnings release, etc, to keep people updated on VERB's growth and progress, etc. 

 

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Influencer Content

 

We offer ghostwritten, industry-relevant, thought leadership articles to be placed on various sites/contributor networks to get the company exposure. We craft a list of potential topics and a custom content calendar. Each article is between- 800-1,000 words, we recommend 5 articles per month. The key is delivering consistent, high quality and various types of content. We pitch the VERB team topics for approval, then our writers go to work.

 

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Distribution & Byline Articles

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Distribution: We have a distribution network across several platforms. Two examples are  Benzinga.com of which we have a strategic partnership with(see PR here) and TalkMarkets.com  (I sit on the board of advisors.) 

 

Together, these 2 outlets alone have over 30 million page views monthly. Reports/articles posted on these outlets are frequently picked up by Reuters, NASDAQ, Bloomberg, Investopedia, Seeking Alpha, CNBC, Yahoo Finance, Fox Business, TD Ameritrade, Forbes, and MarketWatch. Each piece is sponsored with full disclosures of our relationship with the client. 

 

Examples of where byline articles would be placed are business.com, thriveglobal.co, talkmarkets.com, FierceMarket.com, and other relevant outlets that are specific to VERB's sector.  

 

-Currently on VERB 's web properties there are several grammatical and spelling errors and the formatting and tone of each blog are not consistent. Some are optimized for search engines, some are not. 

 

For example: 

• "Verb's Affiliate Program" - In the first sentence, it says "...grow your companies' brand..." 

• "6 Tips for Boosting Your Holiday Sales" - there are no subheadings for search engines to read, it's all paragraph text

• "Better Virtual Meetings in 5 Easy Steps" - messy spacing and comma placement, as well as extremely casual and written in 1st person but published as Verb

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Social Media Management

(We did not include this in our service in our prior proposal. We can discuss at a later date if you like.) 

 

Needs for improvements:

• It appears the current manager isn't going onto each platform directly but is instead using a third-party publisher

  • Instagram bio link stills links to the grand opening RSVP page from March

• Profiles are not optimized

  • Images on Instagram are not sized properly for Instagram

  • Link in the bio should be easy to read (suggest implementing LinkTree or similar service)

  • LinkedIn posts are not showing previews from 3rd party links

  • LinkedIn profile description is too short and does not describe the company (needs to be searchable)

• Hashtags do not appear to be researched for each platform and are not used consistently in all posts

 

Some positives:

• VERB has a lot of content and has been capitalizing on that across platforms

• Custom graphics are very appealing

• There are consistent postings across all platforms

 

Fees: Hourly consulting is $275 and full social media management is $2,750/month.